Our client is a fully licensed national online gaming company with headquarters in Lagos in need of a Social Media Manager. The work schedule may combine remote working with physical presence at the Company facilities.
Job Description
The primary role is to drive user acquisitions and retention by building and engaging community on social media. He will execute content calendars, capitalize on real-time match events, and ensure brand messaging aligns with sporting cultures and regulatory guidelines.
Key Responsibilities
- Real-Time Engagement: Reacting to breaking news, match outcomes, and viral conversations. This involves live-tweeting, posting Instagram Stories, or creating TikToks during major fixtures.
- Content Strategy: Planning and executing campaigns tailored to sports markets.
- Promotional Push: Showcasing odds boosts, free bet offers, jackpot winners, and casino promotions in coordination with CRM and trading teams.
- Community Management: Moderating comments, handling player queries on platforms like X, Instagram, Facebook, and Telegram.
- Performance Tracking: Analyzing metrics such as engagement rates, follower growth, and conversion rates to gauge campaign effectiveness.
- Compliance & Moderation: Ensuring all posts adhere to strict advertising standards and responsible gaming regulations.
Requirement:
- Candidate must have proven experience in social media management in the IGaming industry
- Fluent in English; multilingual skills could be an advantage
- Excellent communication and organizational skills
- A good university degree in humanities is desirable
- Must complete technical assessments & compliance orientation
Job Category: Online Gaming Social Media Marketing
Job Type: Full Time
Job Location: Lagos